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1. Visits by Time of Day

Visits By Time of Day illustrates when most of our customers are accessing the site. This indicates to us when the optimum time is for releasing announcements in order to reach a maximum audience, or when we should perform maintenance in order to limit negative impact on users.

2. Mobile vs. Desktop

Are our customers using mobile devices or desktops to access our services? The answer to this question will drive future development so that we can extend our reach to the most people. A growing number of mobile device users (which is what we anticipate) will drive us to create more mobile-friendly content that is viewable on a variety of mobile platforms.

3. Device Operating Systems

The operating systems used by devices that access our site indicates the capabilities and limitations of the devices that are viewing our site. Persistent issues or shortcomings in an OS may result in problems with users being able to view the site, so we should remain cognizant of what OS they are using in order to be proactive with development and support.

4. Top Search Engines

This information shows us how people are finding our site. For instance, if people use Google to search for information about Augusta, and they are redirected to our site from Google, then it will be to our advantage to ensure that we can maintain or improve the response to our name on that search engine, while also seeking to expand the exposure of our name and key words on other search engines.

5. Top Searches

This is crucial to our site because it tells us what people are searching for when they get to the site. If customers are typing a value in our search box, it means that they cannot easily find a link elsewhere. This situation is indicative of the need to increase the visibility of the terms that they are searching for by virtue of graphic buttons or other permanent front-page links.

6. Social Media References

How effective if our social media outreach? If we're driving users to our site by identifying content that our "likes" and "followers" want to see, then we're meeting a need. The smaller pieces of the pie on the chart indicate that we have some work to do in other areas.

7. Top 10 Viewed Page Titles

When we closely watch this figure, we can determine the content that our customers are most interested in so that we can make it easier for them to obtain the information that they need. The sites identified here are also the ones that we need to apply special features (such as ReadSpeaker) to in order to increase their accessibility.